What have you found out in your secondary research so far?
I have been looking at posters, film magazine covers and trailers of certain films and brands are included in all. For example in Shrek there is an image of an ‘S’ with ears included, this is added into every poster, trailer and magazine cover, this helps to represent the film and the logo becomes well known. Another example is the Superman logo which is featured in all posters, magazine covers and trailers. This is always shown as it is worn on the main character all the way through the film and is heavily dependent on its branding. Its enemy Batman wears a different logo and is also heavily dependant on its logo. So in my media film I know to make a brand and include it in my poster, trailer and magazine cover.
What will be your biggest challenge?
My challenge will be creating a short trailer which entices people to see a film. I think I will struggle shortening my film down as I don’t want to give away too much information, but make sure it is good enough to attract a big audience.
What is your next step?
My next step is to get my questionnaire filled in and find out what my target audience want. I will also complete analysis of film trailers, posters and the front cover of magazines.
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