Analysis of film Trailer Public Enemies

Before making my own trailer, i had done research for trailers, posters and magazine front covers so when making my own i can use many techniques and follow conventions used.

I analysed the film trailer Public Enemies i feel this trailer meets the type of genre that i would like to do when creating mine.

Public Enemies trailer included:

• distributor Universal was shown at the very start - type of brand loyalty, people trust this company.


• old type plane with the date 1933, this sets the scene


• black and white at start also shows the date.


• 'spooky' non diegetic music, indicates the genre almost sounds like bond style music.


• Mise en scene characters carrying guns and wearing uniforms.


• cuts with text appearing on the screen telling the storyline


• speeding cars, a lot of firing of the guns suggests a male target audience


• then shows other movies that the makers have made for example 'Collateral'


• attractive girl is shown this appeals to men, although it seems to be a romance which makes the audience wider with more females liking romance.


• main character is in every scene


• close up of characters and names of big stars in this film


• fades from one character to the other, introducing the main stars


• title of the film comes at the end, with a last shot of the main character re-loading his gun then a flash suggesting a gun shot and director titles are shown.


• coming soon written at the very end shows people having to wait for the film.