Richard Dyer's star theory.
When looking at his star theory he states "the star image is made up of a lot of meanings which are attractive to the target audience" this indicates how something is shown to appeal to its intended audience. In paradox one of this theory it says "someone people can aspire to be like", this shows how the main star needs to be someone the target audience can in some ways relate to but also be someone the audience can aspire to be like. I believe this theory would fit in well when picking my characters for the film.
Cohen's Moral Panic
This could also be used during my coursework. This theory (1972) outlines how something like a condition, episode, person or groups of people can emerge as a threat to societal values, for example 'Swine Flu' this deals with how something bad could be happening in the world and the media cover the topic sometimes creating more panic. I could use this theory in my coursework if i set my film based around a topic which causes great fear amoung the society.
Feminism
Laura Mulvey's theory focuses on how males and females are represented in films they can be looked at in 2 ways; voyeuristically and fetishically.
Male characters are normally shown as being active, dynamic and not always conventionally attractive. On the other hand women must be glamorous and attractive but they are only in supporting roles; therefore they are on screen as 'eye-candy' to appease the male audience. This may be followed in my own film with a male characters as the main star and the supporting actress being very glamorous and attractive, this way attracting a larger audience.
Blumler and Katz theory
These theorists state five reasons why people watch the media, these are: entertainment, information, identify with characters and situations, to enable themselves to socially interact with others by watching, listening or reading media and then discuss them and to escape from their daily troubles. At least one of these reasons will be why the audience have picked to watch the film.
Reception theory
This shows how different people can read into things in different ways. This is because of gender, class, age or ethnicity. This may be used in my film because people will read into the story in their own ways.
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